Defunding Disinformation in the Balkans: How International Brands Support Russia’s Agenda

CRTA in collaboration with BFMI, explores how advertising revenues from major North American and European brands are funding and legitimising media outlets that disseminate disinformation on the Balkans’s Russia-Ukraine conflict, Kosovo and other divisive issues. The report calls on policymakers, civil society and the private sector to take concrete steps to ensure corporate advertising strategies strengthen independent media and democracy in the region.

The findings of the report were introduced to European Parliament at a high-level discussion hosted September. A summary and recording of the event can be accessed here.