{"id":36600,"date":"2023-07-19T14:46:55","date_gmt":"2023-07-19T12:46:55","guid":{"rendered":"https:\/\/crta.rs\/?p=36600"},"modified":"2023-07-19T15:56:32","modified_gmt":"2023-07-19T13:56:32","slug":"crta-media-monitoring-anti-west-side-story-monitoring-of-foreign-influence-july-2022-june-2023","status":"publish","type":"post","link":"https:\/\/crta.rs\/en\/crta-media-monitoring-anti-west-side-story-monitoring-of-foreign-influence-july-2022-june-2023\/","title":{"rendered":"CRTA Media Monitoring: Anti-West Side Story &#8211; Monitoring of Foreign Influence, July 2022 &#8211; June 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Media, globally, bore witness to a series of unprecedented events in the past year &#8211; from developments related to Russia\u2019s continued war in Ukraine to rising tensions between the US and China. Among these and a plethora of other politically-significant events, how did the Serbian media scene manage to position themselves? CRTA media monitoring of foreign influence attempts to explain this through the lens of the media\u2019s objectiveness, or lack thereof, when reporting on foreign actors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The findings indicate that the Serbian media continue playing into the <\/span><b>East\u2013West dichotomy<\/b><span style=\"font-weight: 400;\"> and the patterns of media reporting strongly influence, and are influenced, by this divide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the past six years, the Serbian media landscape has become unambiguously condemnatory of Western entities (EU, US and NATO). <\/span><b>The anti-Western rhetoric has permeated public discourse<\/b><span style=\"font-weight: 400;\"> and witnessed a steady increase in the Serbian media, while the less prevalent pro-Western reporting is on the decline. Albeit the increase in anti-Russian reporting in 2022, the pro-Russian reporting strongly outweighs the more critical portrayals of Russian actors. Even with the start of the war in Ukraine, Russia enjoyed a predominantly positive portrayal (Chart 1).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36601 \" src=\"https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-1.png\" alt=\"\" width=\"599\" height=\"350\" srcset=\"https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-1.png 789w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-1-300x175.png 300w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-1-768x449.png 768w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-1-500x292.png 500w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-1-600x351.png 600w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Fostering aversion to the West\u00a0<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When examining the media\u2019s portrayal of Western entities, on their own or all together, it can be concluded that the<\/span><b> EU, US and NATO are all dominantly presented in a negative light<\/b><span style=\"font-weight: 400;\">, across different media.\u00a0 <\/span><b>NATO is the actor least frequently presented in a positive light<\/b><span style=\"font-weight: 400;\">. Meanwhile, the EU and US are given more media attention, the large majority of which is negative media attention (Chart 2).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36603 \" src=\"https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-2.png\" alt=\"\" width=\"653\" height=\"322\" srcset=\"https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-2.png 878w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-2-300x148.png 300w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-2-768x379.png 768w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-2-500x247.png 500w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-2-600x296.png 600w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Western actors are dominantly presented in relation to the topic of Kosovo. In terms of the type of media outlet, Western actors can be subjected to drastically negative portrayals. Across the board, <\/span><b>the most watched television cha<\/b><b>nnels with national terrestrial coverage, report on the West the most negatively<\/b><span style=\"font-weight: 400;\">. For example, the negative reporting on the EU on TV is almost nine times more frequent than the positive reporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Televisions, online portals and printed dailies all contribute to, and participate in, fostering negative sentiments and animosity towards the West. One manner of doing so <\/span><span style=\"font-weight: 400;\">is through the employment of deceptive and manipulative messaging. Over the past 12 months, <\/span><b>69% of all media pieces <\/b><span style=\"font-weight: 400;\">identified as <\/span><b>possibly containing<\/b> <b>information manipulation were simultaneously anti-Western <\/b><span style=\"font-weight: 400;\">(see Chart 3).<\/span><b>\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36612 \" src=\"https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-3-1-1024x495.png\" alt=\"\" width=\"659\" height=\"318\" srcset=\"https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-3-1-1024x495.png 1024w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-3-1-300x145.png 300w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-3-1-768x371.png 768w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-3-1-500x242.png 500w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-3-1-600x290.png 600w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-3-1.png 1347w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>On the Russian track<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Russia and actors associated with Russia enjoy a rather unique position in the Serbian media. One testament being that Russia is the absolute forerunner in media mentions, with more than <\/span><b>16,000 mentions<\/b><span style=\"font-weight: 400;\"> over the past 12 months. Less media attention, in comparison, is placed on other foreign entities. Television channels, which remain the <\/span><a href=\"https:\/\/crta.rs\/en\/summary-audit-of-political-engagament-in-serbia-2022\/\"><span style=\"font-weight: 400;\">most influential and consumed channel of communication<\/span><\/a><span style=\"font-weight: 400;\">, have had the highest share of pro-Russian and anti-Western oriented media pieces. <\/span><b>The media<\/b><span style=\"font-weight: 400;\">, thus, by the sheer number of mentions and the fact that Russia is dominantly presented in a positive light <\/span><b>fosters proximity to Russia<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The mentions of Russia increased during the months when crises associated with Russia occurred. Even then, <\/span><b>the positive tone prevailed<\/b><span style=\"font-weight: 400;\">, outweighing the relatively less common negative portrayals. The positive tone is detectable in relation to the most dominant topics and subtopics subjected to monitoring &#8211; war in Ukraine, Kosovo, energy and economy (Chart 4).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36607 \" src=\"https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-4.png\" alt=\"\" width=\"595\" height=\"303\" srcset=\"https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-4.png 805w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-4-300x153.png 300w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-4-768x391.png 768w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-4-500x255.png 500w, https:\/\/crta.rs\/wp-content\/uploads\/2023\/07\/Monitoring-image-4-600x306.png 600w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Alongside Russia, China is also presented positively in relation to these topics<\/span><span style=\"font-weight: 400;\">. However, while it is relatively less visible in the media, <\/span><b>China is the foreign actor most dominantly presented in a positive light <\/b><span style=\"font-weight: 400;\">across a range of topics and across outlets. Out of all media pieces identified as<\/span><span style=\"font-weight: 400;\"> containing <\/span><b>information manipulation, the ones containing pro-Chinese sentiments are the third most-common <\/b><span style=\"font-weight: 400;\">(see Chart 3 above).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition,<\/span><b> every fifth media piece <\/b><span style=\"font-weight: 400;\">that was identified by CRTA\u2019s media monitors as<\/span><b> pro-Russian also contained possible information manipulation <\/b><span style=\"font-weight: 400;\">(see Chart 3 above).\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Events as triggers<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Certain events have prompted more drastic portrayals of foreign actors. On the occasion of Russia\u2019s annexation of four Ukrainian territories in September 2022 and Xi Jinping and Vladimir Putin\u2019s meeting in March 2023,<\/span><b> the positive reporting on Russia peaked<\/b><span style=\"font-weight: 400;\">. Similarly, in the period from February to April 2023, China was reported on positively due to its peace initiative for Ukraine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though the EU and US are mostly reported on in a neutral light, the negative portrayals outweigh the positive. As for<\/span><b> the EU, the negative portrayal was the strongest in October 2022, <\/b><span style=\"font-weight: 400;\">especially in relation to new pressures in the Belgrade-Pristina dialogue and the supposed energy crisis in the EU which is framed as the result of sanctions against Russia. In the case of <\/span><b>the US, the most negative portrayal came about in March and April 2023 <\/b><span style=\"font-weight: 400;\">in light of developments in the war in Ukraine and international politics and less so in relation to Serbia\u2019s domestic politics.<\/span><\/p>\n<h3 style=\"text-align: center;\"><b><br \/>\n<\/b><b>Methodology<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">CRTA\u2019s media monitoring of foreign influence is carried out daily by a team of highly-trained media monitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sample includes four of the most-read newspapers (Blic, Informer, Kurir and Ve\u010dernje novosti), the news published between 17:00h &#8211; 23:00h on the four of the most visited online portals (blic.rs, b92.net, kurir.rs and novosti.rs), central news and the press clipping segment in morning shows on the most-watched television channels with national terrestrial coverage (RTS 1, TV Pink, TV Prva and Happy TV).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The focus of the analysis is on the tone of reporting about five foreign entities: the EU, the US, NATO, Russia and China. The tonality of reporting is measured on a three-point scale, ranging from negative to positive, where the negative tone reflects unfavorable reporting on foreign entities, the neutral tone implies presenting facts without offensive or affirmative reporting, and the positive tone reflects affirmative or positively biased reporting on the mentioned foreign actors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The unit of analysis is mentions in media pieces, while the topics of analysis are Politics, Military, Economy, Kosovo, Past conflicts 1990-99, Culture, Human Rights and Health.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The total number of media pieces analyzed in the period from 01 July 2022 to 30 June 2023 is 32,958.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media, globally, bore witness to a series of unprecedented events in the past year &#8211; from developments related to Russia\u2019s continued war in Ukraine to rising tensions between the US and China. Among these and a plethora of other politically-significant events, how did the Serbian media scene manage to position themselves? CRTA media monitoring of&#8230;<\/p>\n","protected":false},"author":705,"featured_media":36401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[218],"tags":[],"class_list":["post-36600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-en","ciTrackContent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRTA Media Monitoring: Anti-West Side Story - Monitoring of Foreign Influence, July 2022 - June 2023 - CRTA<\/title>\n<meta name=\"description\" content=\"CRTA media monitoring of foreign influence attempts to explain the position of the Serbian media when reporting on foreign actors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crta.rs\/en\/crta-media-monitoring-anti-west-side-story-monitoring-of-foreign-influence-july-2022-june-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRTA Media Monitoring: Anti-West Side Story - Monitoring of Foreign Influence, July 2022 - June 2023 - CRTA\" \/>\n<meta property=\"og:description\" content=\"CRTA media monitoring of foreign influence attempts to explain the position of the Serbian media when reporting on foreign actors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/crta.rs\/en\/crta-media-monitoring-anti-west-side-story-monitoring-of-foreign-influence-july-2022-june-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"CRTA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CRTArs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-19T12:46:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-19T13:56:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/crta.rs\/wp-content\/uploads\/2023\/06\/monitoring-medija-aktuelno.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"469\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"milica.ljubicic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"milica.ljubicic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/crta.rs\\\/en\\\/crta-media-monitoring-anti-west-side-story-monitoring-of-foreign-influence-july-2022-june-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crta.rs\\\/en\\\/crta-media-monitoring-anti-west-side-story-monitoring-of-foreign-influence-july-2022-june-2023\\\/\"},\"author\":{\"name\":\"milica.ljubicic\",\"@id\":\"https:\\\/\\\/crta.rs\\\/en\\\/#\\\/schema\\\/person\\\/b5fae2d1997ab0a8f10fbc5762e440ba\"},\"headline\":\"CRTA Media Monitoring: Anti-West Side Story &#8211; 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